“The World Cup Project”:
Children of the Dawn has been allocated 187 tickets for 4 Soccer World Cup Games in June! In recognition of our work, FIFA’s 2010 World Cup Football for Hope Ticket Fund run by official sponsor Sony has donated these tickets for Children of the Dawn beneficiaries. Now we have to transport the lucky 146 children and their caregivers to the games… so we need your financial support! When you make a donation towards this World Cup Project, you will be entered in a lucky draw that will see two generous donors be given two tickets for the Ghana vs Germany Game – Soccer City – 20h30, 23rd of June, to accompany our children in their fantastic adventure. Please make your donation under the ref your name by following this link. We probably need some R40’000 to transport all the lucky children. A donation of R200 would take care of the transport needs of 1 child, chosen through a lucky drawn amongst 10 years and older. We rely on your generosity to make sure this very very exciting adventure become true!”
Children of the Dawn - Who We Are

Our Structure
Today, Children of the Dawn is registered in South Africa as a Non-Profit Organisation (No: 021-164 NPO) and as a Public Benefit Organisation (No: 930 001 736). Among other things, this means that donations made by South African individuals or companies are tax-deductible.
A sister organisation was opened in France in December 2003 under the name “Les Enfants de l’Aurore (France)” with the same mission as Children of the Dawn. Both organisations work hand in hand to support rural South African children in dire need.
From its inception to the beginning of 2006, Children of the Dawn operated on a structure run totally by volunteers. Since April 2006, Children of the Dawn has been employing a fulltime project manager with the view to expand its activities and reach 700 children. Now that this target has been reached, our medium term-goal is to reach some 850 primary children and to strengthen the level of services delivered to the children. At least 88% of donations made by individual sponsors are directly spent on supporting the sponsored children.
Each rural community implementing Children of the Dawn’s model is thoroughly monitored through financial and activity reports, field visits, and ongoing monitoring and evaluation. Some of the rural communities we work with are closely associated with a national rural network called REDI.
Children of the Dawn presently comprises of about 250 members, mainly consisting of individual South African or foreign sponsors.
Children of the Dawn is managed by:
- The Council of Children of the Dawn, an elected structure who oversees the work of the organisation and defines its strategy. Currently, the Council members are: Agnes QWABE (Mathabatha), Magali MALHERBE (National Project Manager), Puleng MDIYA (Qwaqwa), Morné DU PLESSIS (Treasurer), Vincent PHAKATHI (Ermelo), Lindy VAN HEERDEN (Secretary), and Bellinah LUBISI (Mangweni)
- A Management Committee, an elected sctructured who handles day-to-day decisions. Currently, the Management Committee comprises Magali MALHERBE (National Project Manager), Morné DU PLESSIS (Treasurer), and Lindy VAN HEERDEN (Secretary).
